Number 1: Yellow Pages

These series of advertisements was well executed creatively as well as were placed in the perfect spots. Creative and media defiantly worked hand in hand for this advertising campaign. If you ever lived in Toronto during the time these ads were up. You would see them no doubt. Yellow pages had station domination on all the big station platforms from Eglinton to Bloor it was Yellow Pages everywhere. The ads were meant there to bring awareness of the yellow pages app as well as local surroundings. The posters would give you little timbits of neighbor hood information. With the pictures above you can see in the dog one info about pet stores around bloor west. Not only does this peak interest in the area. It also gives us non useless information and makes it fun. Look at the florist one it has a quirky humor to it. These were all places correctly as well and that is probably thanks to the media team. But man were these ads great. 10/10
Feeling Loopy and Addy,
Michael Pages
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