Sunday, 27 March 2016

Chapter 0: Before the Ads of Time

So advertising was never ever my first choice for school or something I never ever thought of as anything. Like ever. Yet, I am here today. How did this happen? We'll lets see... I have no idea :). Well that's a half lie anyways.

So before anything college related when I was a wee young boy I was in high school. In high school I drifted and lived in the moment never really thought about the future. Till it came time to decide what school I wanted to go to and future on. Personally I wanted to take a year off and decide but the parents did not and no regrets there because I am happy where I am today so that's good. So in high school thought about a bunch of what I could do and finally after taking a film class well I landed my decision on taking film and immediately through research and word of mouth and just general knowledge. Decided I NEEDED to go to Sheridan college. So I applied for both film courses which was Media Arts (The big main film course) and Media Fundamentals. Had to go through an interview process for Media Arts and sadly (not anymore), did not get in. But I did get into Media Fundamentals. Media Fundamentals was defiantly not exactly what I expected. With having the dream of 90% of the program with being a director it was hard. There was so many other aspects I had to learn that personally I didn't feel we at all needed. Barely any classes had you make films. Just kinda a big wake up call. The biggest part had to be something one of my prof's in the program said "Just because you are in this program, doesn't necessarily mean you will get a job in film. It helps but with the amount of things that happen in this industry. You really gotta know people". Networking is the key to mostly anything now really. But at that time I didn't want to take career risk and that quote kinda drove me away from film. So I finished the year and said good bye to that dream.

Now how did I end up in Advertising. Well lets start off with I hated business. I thought it was all corrupted with tons of scheming and people going through loop holes. For all I know it still could be like this and school doesn't show this side. But my attitude is completely different and more mature. So I took a year off and parents kinda forced me back into school after so sure. Decided to pick random. Anything just anything that picked my interest and oddly enough one of them was going to be wood working (which I still would take). The choices included Advertising, Woodworking, Culinary, Media Arts, Teaching. So I was highly going towards Woodworking and Teaching those were my big two and I got accepted into everything I choose. But in the end I kinda wanted to stay close to what I knew and I had some friends from Media Fundamentals go into Advertising. So I though to myself "Alright Sheridan is an amazing School and you want to get into creative lets go for this school again". So I choose Advertising at Sheridan College hoping to get into creative. So as I entered the course and first two weeks in my naive self said. "Holy Sh*t, I am in a business course and I like it".

So that ladies and gentleman was kinda the start of this all and now im here writing this blog, in last semester of this program. I would not trade any of this for anything :)

Feeling loopy and sincerely,

Michael R

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