Monday, 28 March 2016

Number 10: The Finale

Here we are. The last posted related to the assignment. The major thing this assignment has done to me is that it has made me realize that I am not suited for blogging. It has been a major struggle for me to complete these blogs. Due to the factor of I just can't write about stuff like this. Now going back a couple of post I talked about creating a K-Pop theme blog, that may still actually happen because for me music and that genre is very easy to talk about. But back to my feelings about blogging, I do see how people like this, it has a certain escape feel to it. Just a way to get out your own opinion on whatever you are talking about. Now I feel as if Advertising has shown me a new light on a lot of experiences I have wanted to try blogging in the past, never got the chance to due to me never wanting to actually start one. But being "forced" to do one has made me been able to cross that off my list. Which I am happy about. No matter how hard this blogging experience was for me. It feels good to have actually tried it before I just shoved it away. You can only get these kind of experience at Sheridan college. Sheridan from both programs I have taken here has always shown me every single aspect and job in the industry from film and advertising. I feel as that's what Sheridan does best. They don't always focus on one aspect they go through every one at a good pace to show students every side to a story. So thanks everyone its been a great journey. Maybe ill be back on this blog one day I never know. But until then I bid adieu.

Feeling Loopy and Accomplished,

Michael-Timothy Mendoza Rosales

On Curve

If one is to do, does one have to think to do? Basically in English is it always correct to think before you act. An long time old saying that me myself have heard countless times (mainly from my parents). But last post got me thinking. How would things gone differently if I took time with it and did not go into it head strong? Man I think about these mysteries of life too much. But I guess that what happens when your in Advertising. Probably not. But school this year has thought me a lot, especially since 90% of the assignments are group projects. Luckily, I was one of those people that found a group of friends and saw this coming and literally scheduled every single class with them so we knew exactly who are group was for every assignment. Even part of are professional practices class. Our prof mentioned the "Losers" meaning by this point we know who is good at group work and who is not. Which is very true there are just a small handful of people I would not want to work in a group with at all. So I guess technically I did kinda plan ahead now that im talking about. Sure its just one thing, but this one thing has kinda saved me a lot in the long run. I guess it goes to show that small things can grow big over time.

Feeling Loopy and Smart,

Michael Rosales  

The Home Stretch

We're here. Almost there. Only 4 more weeks till I finish this program. But before I make that post. I gotta address that there is a huge storm before the calm. Wait should be the other way around but sadly isnt. The last 4 weeks for an Advertising student. To be fair a lot of this ranting is going to come from my "procrastination" problem mentioned earlier. So at the start of the semester they overwhelm you in a good way with all the work that needs to be done given out. Then its up to you to time management and slowly due them. But you dont know more then half the material so you gotta wait weeks and go to lectures. So its a slow process. But with these last 4 weeks coming there is about minimum 3 things due each week. Including this blog by the way. BOY THIS IS INTENSE. Personally I just take the optimistic route and want to finish strong because there is very little time left so just gotta get through all this and then it ends so go strong.

But seeing everything come at you kinda shows how possibly unprepared you are for the real world. The career world of the advertising industry. People and parents keep telling me that if I'm tired and stressed now, imagine when you start working. Kinda downs you a bit. I won't lie. Now I'm the kind of person that doesn't usually analyze a problem I should and just go into things head straight with what I know and deal with problems when they hit me. But with this entering a career and ending school. I feel like I NEED to analyze. If I have a game plan I should be good...right? I think as I write this it is time to set a game plan and finally prepare for what is coming. All of us got this. Just with life there are things that you can take head on and somethings you need to slow down on. This is one of those times.

Feeling Loopey and Determined,

Michael R

Sunday, 27 March 2016

The Best of My Best.

So I never had a real Advertising post for a while so lets do it. Even though some of these will be marketing but mainly into the creative aspect. Lets go through my all time favorite advertising campaign ever made.

Number 1: Yellow Pages



 

These series of advertisements was well executed creatively as well as were placed in the perfect spots. Creative and media defiantly worked hand in hand for this advertising campaign. If you ever lived in Toronto during the time these ads were up. You would see them no doubt. Yellow pages had station domination on all the big station platforms from Eglinton to Bloor it was Yellow Pages everywhere. The ads were meant there to bring awareness of the yellow pages app as well as local surroundings. The posters would give you little timbits of neighbor hood information. With the pictures above you can see in the dog one info about pet stores around bloor west. Not only does this peak interest in the area. It also gives us non useless information and makes it fun. Look at the florist one it has a quirky humor to it. These were all places correctly as well and that is probably thanks to the media team. But man were these ads great. 10/10

Feeling Loopy and Addy,

Michael Pages

I'M AWESOME!

I'M AWESOME! At least I believe so :). So i mentioned in the post before I would mention "I'm Awesome" so this is the blog. So a quick explanation of what I'm awesome is, basically its a motto I live by because of how different I feel from the social norm and how much I accept who I am and love who I am. Basically a simple self-esteem booster :). But I never always thought this was.

Going to try from here on out not to dampen the mood and keep it on even footing. So as I was younger like way back to elementary I never really fit in with a lot of my classmates was usually bullied by majority of them, never had amazing grades basically elementary sucked. Then came high school a lot of my friends from my elementary went to my high school and broke bread with most of them. But due to never having classes with them did not really make friends with them (later on I did so it is all good now). Still in high school never really found someone I perfectly connected with but a lot of things did happen. Such as having a girl friend, lots of learning life lessons and the biggest one being finding out that I'm Awesome.

So a lot of this had to contribute to my girlfriend at the time with finding someone I connect with on pure interest. Found some sort of comfortable zone where I was not the only one who liked this certain things. I got so caught up in trying to fit in and be like others which I hated. I never really liked what I liked and got confused on why I liked these sort of things. To clarify on what these things were it was stuff like music, not liking sports, tv shows and more. But yea  it was hard to believe that I couldn't just not like me for who I was. It took my girlfriend at the time for me to enter that comfort zone for me to realize I could a been in this zone if I just accepted me. So in the end I did and now i'm here feeling awesome :)

Feeling Loopy and Awesome,

Michael Rosales

Let's Not Advertise Here...

So first off, if there's an advertisement on this blog post the title becomes ironic but totally unrelated to this post.

Lets get onto this post. Lets not talk about advertising with how much I actually have. I want to make a post about everything I do that is not related to school or advertising. Try to get to know me on a more personal level. So hello my name is Michael Rosales, I like long walks on the beach, romantic movies and sitting on the grass watching the sunset. I also like cheesy jokes like that one. But when it comes down to it I like to say I am someone who much very lives in the moments but wants dreams of future self-accomplishments. I guess very complicated even for me to think of. But I guess I just let life take me right now and focus on main goals at hand. Biggest one being passing school in adver- I mean no advertising this post will not have anything to do with it.

What I like to do in my own time is game. I'm a big gamer (currently playing League of Legends). I would say majority of my time that isn't at school goes to gaming. The rest I would say is going out to eat. I'm a huge Toronto foodie but kinda in a hipster way. I go to a lot of restaurants that are not displayed on huge social media sites and that are hyped. I like to eat what the locals think are good especially different cultures. Usually when I go into ubers I ask the driver his background and what place is the best in Toronto for that type if cuisine. It turns out to be good and a nice full stomach experience. A lot of these small business NEED and SHOULD advertise- I mean there great places with good word of mouth.

For most people this next interest is something everyone usually has a story about or a specific taste and that is music. Now music for me I would say has developed my attitude to myself which is I am awesome, which actually I will talk about later. But my music taste is completely random and if I tell you I listen to whatever sounds good to me man usually we would not have the same taste. I go from punk to K-Pop, from R&B to DnB. Like I am totally all over and honestly if this was not for an assignment probably would have made a K-Pop related blog. But maybe that is for another day.

Remember how I said I would mention the "I'm Awesome" bit. Well half-lie there, I will mention it just not in this post. I feel that term is quite special to me that I need more space to write about it. SOOO expect it as the next blog post :)

Feeling Loopy and Sincerely,

Michael advertisi-

Chapter 0: Before the Ads of Time

So advertising was never ever my first choice for school or something I never ever thought of as anything. Like ever. Yet, I am here today. How did this happen? We'll lets see... I have no idea :). Well that's a half lie anyways.

So before anything college related when I was a wee young boy I was in high school. In high school I drifted and lived in the moment never really thought about the future. Till it came time to decide what school I wanted to go to and future on. Personally I wanted to take a year off and decide but the parents did not and no regrets there because I am happy where I am today so that's good. So in high school thought about a bunch of what I could do and finally after taking a film class well I landed my decision on taking film and immediately through research and word of mouth and just general knowledge. Decided I NEEDED to go to Sheridan college. So I applied for both film courses which was Media Arts (The big main film course) and Media Fundamentals. Had to go through an interview process for Media Arts and sadly (not anymore), did not get in. But I did get into Media Fundamentals. Media Fundamentals was defiantly not exactly what I expected. With having the dream of 90% of the program with being a director it was hard. There was so many other aspects I had to learn that personally I didn't feel we at all needed. Barely any classes had you make films. Just kinda a big wake up call. The biggest part had to be something one of my prof's in the program said "Just because you are in this program, doesn't necessarily mean you will get a job in film. It helps but with the amount of things that happen in this industry. You really gotta know people". Networking is the key to mostly anything now really. But at that time I didn't want to take career risk and that quote kinda drove me away from film. So I finished the year and said good bye to that dream.

Now how did I end up in Advertising. Well lets start off with I hated business. I thought it was all corrupted with tons of scheming and people going through loop holes. For all I know it still could be like this and school doesn't show this side. But my attitude is completely different and more mature. So I took a year off and parents kinda forced me back into school after so sure. Decided to pick random. Anything just anything that picked my interest and oddly enough one of them was going to be wood working (which I still would take). The choices included Advertising, Woodworking, Culinary, Media Arts, Teaching. So I was highly going towards Woodworking and Teaching those were my big two and I got accepted into everything I choose. But in the end I kinda wanted to stay close to what I knew and I had some friends from Media Fundamentals go into Advertising. So I though to myself "Alright Sheridan is an amazing School and you want to get into creative lets go for this school again". So I choose Advertising at Sheridan College hoping to get into creative. So as I entered the course and first two weeks in my naive self said. "Holy Sh*t, I am in a business course and I like it".

So that ladies and gentleman was kinda the start of this all and now im here writing this blog, in last semester of this program. I would not trade any of this for anything :)

Feeling loopy and sincerely,

Michael R

To begin...To begin again

Procrastination is a problem everyone has experienced at one point. Especially when you are a student like myself. My god has procrastination been the bane to my school existence. Ever since high school for me its been around me like a shadow that you never want to see. But through many life lessons and a little help. Procrastination has evolved from a problem and has now just became a simple excuse.

I use to think through my habits and laziness that procrastination was just another bad habit of mine like biting my nails (which in fact is something I need to stop as well). When ever had a project that was due next week I would plan in my head that I would put aside time to do it early. But then end up just doing it last minute. This would happen constantly and especially during my second semester of advertising. Where I tried so hard first semester had my mind planned out then was going to repeat second semester and just totally dropped the ball. I could even say that with my forth semester now. Even writing this post right now is part of "procrastination". This problem of mine was actually fixed at one point but very short time. It sucks that it was only for a short time, but I do plan for it to be fixed extremely soon.

So what exactly happened during the time my procrastination was fixed? How do I plan to fix it soon you ask? Well first lets talk about what, at least to me procrastination is. Procrastination does not exist to me. It really doesn't. As much as I have just mentioned it about and what it has done to me currently it does not exist AT ALL. I did not know this till a couple a months ago, 4 to be exact as of writing this post. At that time I was in therapy for a different problem I had and one session I had nothing to talk about. So I started mentioning school and this current project I had. My therapist took a huge interest in it for some reason. I kept mentioning procrastination and he said these exact words to me "Michael, procrastination isn't the problem here" and I got confused and was like okay whatever but I said maybe I procrastinate because I work well under pressure, the pressure of an assignment the next day really pushes me because it needs to be completed. Once again he said "Michael, working well under pressure isn't really a thing I believe in". So me being me I instigated this and kinda argued that that is how I am. Again he said "Michael, all this procrastination and working under pressure, its all excuses isn't it?" I thought to myself and said yea it is but at the same time it is because I have these problems. I gave this further thought and got even more confused and was like "Okay, what is there to do?" and this is where at least the important part of the post starts and that is the lesson on "To begin...To begin again".

So what is it? "To begin...To begin again" is a method for conquering this "procrastination". So the premises of this is to basically push yourself. You really need to push yourself for this to work. So you gotta begin your work or project and just do it whether it be for 2 minutes or 5. Then stop and take a break. Then begin it again but you gotta begin after no longer then how long you worked on it from the start. So you worked on it for 5 minutes your break is only 5 minutes and you begin again. You continue with short burst till eventually it finishes or you just go at it for a long time. This method was the one where I got through my "procrastination". I invite you to try this see if it works for you. It helped me at least.

Feeling loopy and sincerely,
Michael

Monday, 7 March 2016

2 and you are out!

In baseball, when you are at bat you get 3 strikes and you're out. In Advertising and Marketing program at Sheridan college you have 3 years and you're out. Unless you took the two year program then it wouldn't really apply here. But for me I took the 3rd year program. Started to have thoughts about it too whether it was worth it. Then it happened I woke up and decided that I am actually going to drop the 3 year and go into the 2 year. Now that puts me into this whole situation where my analogy at the start doesn't suit me anymore but does it? Now deciding to take the 2 year program instead of the 3 year one was not a decision made over night. I thought this through, with the 3 year program I can work through one more year of school in a program I love and graduate with a advanced diploma. But with the 2 year program, I don't have to deal with school anymore, I can find a job and start working my career and future from there. Now it may seem like laziness and at the point of writing this it kinda is but its a lot more of a "myself" feeling. Let me explain, so I love the advertising industry like this is something I extremely enjoy being in. Yet for me I am on a certain journey for self accomplishment and yet even though I love advertising I don't think the self accomplishment I want is in there. But that doesn't mean I'm not going to try and look I will be making a mark in this industry one way or another. But I want to explore what I can do and what my possible dreams can be and turn them into a reality. A little spiritual yes but its kinda something I strive for a great feeling of self accomplishment. I know ill get there just when? Who knows. But ill try and see what happens.

Feeling loopey,

Michael

Sunday, 24 January 2016

The Woes of 4th Semester.

A half random half advertising post. Currently, as of writing this post I am about to enter week 3 of 4th semester of my program at Sheridan College for Advertising and Marketing. If I were to put this semester in one word it would be "Intense". 

Literally I have felt it as there have been no break especially in first week. Usually first week is all like "Okay, welcome back to school! how was your summer? Here's the course outline." Nope this semester it was like "Okay your back! Now here's all your assignments and lets do an in class project". 

Now this may seem like complaining and it kinda is but at the same time I see it as so annoying that it becomes fun and funny. If anything its going to be like life where you just get thrown into it and you just gotta do it. 

Week 2 was more like prepared and more like a normal class. Maybe because I felt the wrath that was week 1 but it felt like I was back in school mode. Now is this semester looking really intense and hard. YUP! But is it going to be fun and exciting? Very much so in my very own opinion. I cannot wait so see how this evolves and what I become of it. Have you ever had an experience similar to this? Tell me in the comments below :D

Feeling Loopy and Sincerly,

Michael Rosales

ADs On Meds Revival

Hi! My name is Michael Rosales, a student attending Sheridan College in the Advertising and Marketing Communications Management program. After a very long time, ADs On Meds is back in action! 

This will be the "About Me" page as the old one is completely outdated and not exactly relevent. Now if love Advertising and Random Stories, then you should feel right at home on this blog. Now following up on the past I currently do not have Shingles anymore! Yay :) thus no longer on meds. But the name will stay the same as it has character. 

Post around this time will be more insightful and educational when it comes to advertising and mainly about each part of advertising in hopes for me to come to a conclusion to what I want to do when I graduate. But will still keep random stories and random post as this is my blog and I can put anything I want on it. 

In terms of the advertising post they will be as credible as my understanding of what I have learned as a student so take them as you will. 

I hope you have a good time here and don't forget to leave comments on post and to spread the word!

Feeling loopy and sincerely,

Michael Rosales